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AdArchive: Tracing Pre-Digital Networked Feminisms

AdArchive expands feminist periodical scholarship with an innovative focus on advertisements from feminist-identified journals. To date, there is limited scholarship exploring advertisements in social movement periodicals and minimal exploration of how advertisements functioned to establish and sustain networks among publications, publishers, readers, and social movement organizations. AdArchive’s research indicates that, despite their political differences and frequent struggles to stay afloat, feminist periodicals rarely viewed each other as competitors in the magazine market. Instead, magazines encouraged their readers to expand their engagement with feminist movements by including advertisements for other feminist magazines, events, activities, and enterprises in the back pages of each issue.

AdArchive and LINCS​

AdArchive has transformed its collection for ingestion into the LINCS triplestore. AdArchive’s collection contains advertisements from 1979 that appeared in feminist magazines, including Heresies, Country Women, off our backs, Chrysalis, Frontiers, Sinister Wisdom, and Feminist Studies. The starting point for the project was Heresies: A Feminist Publication on Art and Politics, which was a well-known, long-lived, and far-reaching feminist journal published by an editorial collective based in New York City between 1977 and 1992. AdArchive isolated 209 advertisements in Heresies and created triples to describe each ad, including its:

  • Source
  • Location
  • Title
  • Subtitle
  • Ad copy
  • Images
  • Logos
  • Lists of forthcoming topics and contents
  • Contact information for contributors or subscribers
  • Subscription forms
  • Subscription fee information

AdArchive views advertisements as indices of the complex networks that sustained feminist-­identified social movement magazines. By transforming this data into Linked Open Data (LOD), the project is better able to understand early networked feminisms and how these advertisements were part of rich, diverse, interconnected, and overlapping networks.

Project Leads​

  • Michelle Meagher, Director
  • Jana Smith Elford, Director
  • Timothy Arthur, Technical Director
  • Erin Sanderman, Researcher
  • Tegan Nelson, Researcher
  • Alex Soriano, Researcher
  • Joel Blechinger, Researcher
  • Ashlynn Weisberg, Researcher

Funders​

AdArchive is currently funded by a Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant.

Dataset Details​

SPARQL Queries About The Dataset​

The following query results provide insights into the classes/terms used within the dataset. (http://graph.lincsproject.ca/adarchive is the named graph for the AdArchive: Tracing Pre-Digital Networked Feminisms dataset.)

You can also refer to the application profile for this dataset for an explanation about how these classes and terms are used.

AdArchive: Tracing Pre-Digital Networked Feminisms By The Numbers

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Classes Used By AdArchive: Tracing Pre-Digital Networked Feminisms

The following table lists the classes used in the AdArchive graph, along with the number of instances of each class.

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Vocabulary Terms Used By AdArchive: Tracing Pre-Digital Networked Feminisms

The following table lists the namespaces of vocabulary terms used in the AdArchive data, along with the number of unique terms from each namespace and a list of those terms.

Note that there are also

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minted LINCS entities in this dataset that serve as vocabulary terms that are not included in the list below.

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